[Event Follow-Up] Securing Executive Sponsorship for Adobe Workfront

[NicholeVargas]

First and foremost, a HUGE thank you to Tim Brooks @TimothyBr for sharing his experience, advice, and recommended action items during today’s workshop, Securing Executive Sponsorship for Adobe Workfront. As finding, championing, and building lasting relationships with executives takes time, this page can help serve as a dedicated starting point if you're looking to get started. If you weren't able to attend, links to the slide deck and workshop recording are listed below along with a short summary of the interview discussion. 

• Workshop recording 
• Slide Deck PDF 

Summary of the session/advice from the chat: 

• Set up a governance process and workflow for Workfront projects to ensure alignment with business goals. 
• Implement a cadence of regular meetings with business sponsors and executive leadership to showcase Workfront's impact and value – focus on the metrics that matter, things like time/cost savings, efficiencies.
  • Qualitative metrics like visibility and productivity are also valuable  
  • Start by building champions among key managers or department heads (ex: business sponsors) who can push for executive attention
  • Encourage employees who are enthusiastic about Workfront to share their success stories - word of mouth can be a powerful motivator.​
• Track YOUR work in Workfront and set up a proper funnel for work requests. 
• Show what Workfront can do with your own work. Help yourself by delivering a dashboard that helps executives guide your priorities. 
• Ask qualifying questions (5 “whys”) before starting projects to get to the root problem and showcase your investment in learning more. 
• If you inherited a Workfront instance and users are challenged with the initial setup, take the time to learn and assess the current situation: the data, the processes, the roles and responsibilities 
  • Option to conduct interviews to understand the issue and then craft a business plan to fix or solve the problem 

If you have additional tips or advice to share with your peers on how to secure executive sponsorship for Adobe Workfront, post a reply to this discussion! 

Hope to see you at more Customer Success events in the coming weeks. Be sure to check out and register for all workshops on the Events page on Experience League.