With the increasing shift of consumer choices towards mobile and other new forms of screens such as connected TV, VR and various OTT platforms there is a radical shift on how 21st century users want to consume content thus giving a rise to programmatic video advertising on these emerging platforms and devices making advertisers around the globe to shift their focus from TV to Video & OTT based advertising.In this article we will look at some of the most contributing factors on this advertising l...

Connected TV advertising or Programmatic TV advertising refers to any form of video advertising which is displayed on any internet connected TV also known as IPTV or Smart TV. The term Connected TV also refers to basically a television which is connected to the Internet whether through a device such as Google Chromecast, Roku, Apple TV, Amazon Firestick or a TV which is having an inbuilt Internet functionality where the content is being consumed via various OTT (Over the Top) apps or platforms s...

Advertising is always that branch of marketing which exactly fits on a funnel based approach and have various stages involved from awareness to conversions. AIDA or Awareness, Interest, Desire and Action is one of those funnels based methods which is very widely followed and involves the steps or stages which happens since the time a prospective customer first becomes aware of a product or service and ends till it converts, below we have detailed out each one of them. AwarenessFrom a wider persp...

The Future of Advertising - Taking context from the 4th Industrial RevolutionAIArtificial Intelligence, today, provides us a wide variety of opportunities to engage with and cater to a large set of audience with multiple behaviors online and predicting when and where the user will make his next big action or purchase. New types of algorithms are helping marketers plan in advance creative advertising techniques such as the portfolio optimization technology of Adobe Advertising Cloud.We live in a ...