Connected TV advertising or Programmatic TV advertising refers to any
form of video advertising which is displayed on any internet connected
TV also known as IPTV or Smart TV. The term Connected TV also refers to
basically a television which is connected to the Internet whether
through a device such as Google Chromecast, Roku, Apple TV, Amazon
Firestick or a TV which is having an inbuilt Internet functionality
where the content is being consumed via various OTT (Over the Top) apps
or platforms s...