rahulbhatia1
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Rise of programmatic video advertising and shifting of ad spends from TV to Video & OTT
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- Adobe Advertising Cloud
With the increasing shift of consumer choices towards mobile and other new forms of screens such as connected TV, VR and various OTT platforms there is a radical shift on how 21st century users want to consume content thus giving a rise to programmatic video advertising on these emerging platforms and devices making advertisers around the globe to shift their focus from TV to Video & OTT based advertising.In this article we will look at some of the most contributing factors on this advertising l...

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Connected TV and OTT – The future of TV video advertising
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- Adobe Advertising Cloud
Connected TV advertising or Programmatic TV advertising refers to any form of video advertising which is displayed on any internet connected TV also known as IPTV or Smart TV. The term Connected TV also refers to basically a television which is connected to the Internet whether through a device such as Google Chromecast, Roku, Apple TV, Amazon Firestick or a TV which is having an inbuilt Internet functionality where the content is being consumed via various OTT (Over the Top) apps or platforms s...

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AIDA taking Awareness, Interest, Desire and Action approach when planning multi-channel advertising campaigns
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- Adobe Advertising Cloud
Advertising is always that branch of marketing which exactly fits on a funnel based approach and have various stages involved from awareness to conversions. AIDA or Awareness, Interest, Desire and Action is one of those funnels based methods which is very widely followed and involves the steps or stages which happens since the time a prospective customer first becomes aware of a product or service and ends till it converts, below we have detailed out each one of them. AwarenessFrom a wider persp...

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The Future of Advertising - Taking context from the 4th Industrial Revolution
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- Adobe Advertising Cloud
The Future of Advertising - Taking context from the 4th Industrial RevolutionAIArtificial Intelligence, today, provides us a wide variety of opportunities to engage with and cater to a large set of audience with multiple behaviors online and predicting when and where the user will make his next big action or purchase. New types of algorithms are helping marketers plan in advance creative advertising techniques such as the portfolio optimization technology of Adobe Advertising Cloud.We live in a ...

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Re: Introduce Yourself!
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- Adobe Advertising Cloud
Hello everyone,I am Rahul Bhatia working as Consultant – Ad Cloud with Adobe for past 3.5 years. I have 7+ yrs of Experience with Digital Marketing and worked across various programmatic and automation platforms. I am working closely with key client stakeholders to develop their digital marketing strategy and drive excellent results across display, video, social & paid search advertising leveraging Adobe Media Optimizer and Tube Mogul.

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Re: Blog and Article Sharing Corner
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- Adobe Advertising Cloud
Use of dynamic parameters in AMO Social Dynamic parameters are the best way to track and automate when building ads in AMO social. Utilizing the dynamic parameter functionality, you can give automatic naming conventions to all the ad sets and ads which you are creating picking/from the assets already uploaded in the AMO.For example, if we need to build a campaign with 10 different ad sets having 50 ads. It is easy to create 50 ads in one go, but can be quite painful to create or change names of ...

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- Adobe Advertising Cloud
Edit: This article has been published as a Knowledge Base article for Adobe Media Optimizer and can be viewed here Smart Bulk Actions feature of AMO Social In this article, we will discuss about using the bulk actions feature of AMO Social mainly cloning of Facebook ad sets using which you can create or clone 1000s of Facebook campaigns, ad sets and ads with just click of a few buttons and the Formulaic bid changes.You can create new Facebook ad sets by cloning the settings from existing ad sets...

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- Adobe Advertising Cloud
Edit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here Use of dynamic parameters in AMO Social Dynamic parameters are the best way to track things and automate when building ads in AMO social. For e.g. If we need to build a campaign with 10 different ad sets having 50 ads. It is easy to create 50 ads in one go, but can be quite painful to create or change names of 50 ads which are different in terms of creative as well as changing names of...

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