Dear Marketeers, please do experiment. With the right tooling (e.g. Adobe Target), process (e.g. SCRUM) and planning tool (e.g. JIRA), you can start your endeavour in the experimentation world.

This short article will provide a brief introduction to Adobe’s new On Device Decisioning capabilities. There is some very useful documentation available here that explains when to use On-device vs existing Edge decisioning, so my main focus will be providing some answers to questions that have come...

The last article reviewed the (recently deprecated) VEC extension, with a view to getting your optimisation and personalisation activities up and running very quickly with. As with any optimisation programme, starting with simple tests that attack low hanging fruit is a great way to quickly prove th...

We are happy to announce the release of our first major version of the Adobe Target Node.js SDK. With this release, we are excited to help you focus on business logic rather than waste time understanding the technicalities of integrating with our APIs. Our Node.js SDK is not merely an API wrapper, b...

Hi @Arun_kumaran, hope you're doing well!  Were you able to resolve this issue with the support that was provided? If so, please let us and your Target Community peers know by marking the helpful response as, "Correct Reply" - - otherwise, I'd encourage you to update the post with how you solved f...

Chef's Collection - Recipes for Personalization Success Webinar Presented by:  Drew Burns aka @Drburns27, Group Product Marketing Manager for Adobe Target  Kaitlin White aka @kaitlinwhite, Adobe Target Product Marketing Manager  Date: August 30th, 2022 Time: 10:00am PT | 12:00pm CT | 1:00pm ET Join...

Bon Appétit! We’ve compiled some of the best “recipes” from our Adobe Target customers into the brand-new Chef's Collection: Recipes for Personalization Success eBook  Learn how other companies have optimized and personalized their digital experiences turning ordinary into extraordinary with Adobe ...

TELUS brought a team of technically savvy people together to unlock new personalization capabilities and scale the practice across an organization in an automated fashion. Resulting in hundreds of hours saved in running a/b tests, increasing user experience and performance.

At Telus Digital we turn to machine learning models to help us recommend products, predict user’s behaviour and identify opportunities to personalize the experience for our users. Like most companies, we are investing heavily in machine learning and artificial intelligence to help us drive business ...

Use the new Experience Fragments feature to reuse a complete set of content for targeted experiences across channels.