Hello Everyone!  I'm Jessica and I've been working in digital analytics since 2004.  Yes - web analytics existed back then, but we used Urchin and developed our own analytics tool using Urchin called "Webclicktracker". I'm not sure if that exists anymore!Anyway - I started using Google Analytics aft...

Could you just create a segment and then apply it to the report you're trying to analyze?

I work in FSI, and we have been looking and the frequency and recency of account access.   The frequency was much higher than expected and there is a hypothesis that it could be apps like Mint checking account balances. (For example, I have 1 unique visitor logging into their account 45 times in a w...

I'm getting a bucket of "None" in my marketing channels reports and check the campaign values to see if I missed something setting up the processing rules. I'm seeing some email and social values that should be captured in the rules.  I double-checked my rules to see if they were set up properly and...