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SOLVED

What would traffic from the Mint app look like?

jessicah5015253
Level 1
Level 1

I work in FSI, and we have been looking and the frequency and recency of account access.   The frequency was much higher than expected and there is a hypothesis that it could be apps like Mint checking account balances. (For example, I have 1 unique visitor logging into their account 45 times in a week.)

What could be some ways to prove/disprove this behavior using Adobe Analytics?  Is there any way to see that it's an app accessing the account? 

1 Accepted Solution
brian_au
Correct answer by
Level 9
Level 9

The only way to 100% prove would be debugging against the production Mint app on a mobile device under the theoretical scenario to see if Adobe Analytics calls are in any way triggered through the app. I would recommend this course to have a definitive answer on the matter:

http://blogs.adobe.com/digitalmarketing/analytics/validate-your-mobile-app-measurement-implementatio...

Mint.com pulls via an API or web scraping:

https://www.quora.com/How-does-Mint-com-pull-transaction-histories-from-different-bank-accounts

Best,

Brian

View solution in original post

1 Reply
brian_au
Correct answer by
Level 9
Level 9

The only way to 100% prove would be debugging against the production Mint app on a mobile device under the theoretical scenario to see if Adobe Analytics calls are in any way triggered through the app. I would recommend this course to have a definitive answer on the matter:

http://blogs.adobe.com/digitalmarketing/analytics/validate-your-mobile-app-measurement-implementatio...

Mint.com pulls via an API or web scraping:

https://www.quora.com/How-does-Mint-com-pull-transaction-histories-from-different-bank-accounts

Best,

Brian

View solution in original post