Hello Everyone! I'm Jessica and I've been working in digital analytics
since 2004. Yes - web analytics existed back then, but we used Urchin
and developed our own analytics tool using Urchin called
"Webclicktracker". I'm not sure if that exists anymore!Anyway - I
started using Google Analytics after they acquired Urchin and then as I
progressed in my career, used Webtrends (various versions), Omniture,
and Unica NetInsight. I became an Adobe Certified Expert in 2014. I have
also used Adobe Targe...