Hello Everyone! I'm Jessica and I've been working in digital analytics
since 2004. Yes - web analytics existed back then, but we used Urchin
and developed our own analytics tool using Urchin called
"Webclicktracker". I'm not sure if that exists anymore!Anyway - I
started using Google Analytics after they acquired Urchin and then as I
progressed in my career, used Webtrends (various versions), Omniture,
and Unica NetInsight. I became an Adobe Certified Expert in 2014. I have
also used Adobe Targe...
I work in FSI, and we have been looking and the frequency and recency of
account access. The frequency was much higher than expected and there is
a hypothesis that it could be apps like Mint checking account balances.
(For example, I have 1 unique visitor logging into their account 45
times in a week.)What could be some ways to prove/disprove this behavior
using Adobe Analytics? Is there any way to see that it's an app
accessing the account?
I'm getting a bucket of "None" in my marketing channels reports and
check the campaign values to see if I missed something setting up the
processing rules. I'm seeing some email and social values that should be
captured in the rules. I double-checked my rules to see if they were set
up properly and I believe they are. For example, the Email rule
specifies a source value of "email" (and others) should be included in
that bucket. Most of the "email" is getting put into the appropriate
bucket, but ...