LOL!  The fact that I got such a detailed answer out of you is awesome.  Instances just bother me so much, but I see why many people use them.  I've just been burned enough that I tend to mistrust them.

@aagk123 - I will counter @Jennifer_Dungan's reply with just one point, and she does make a good argument with everything else.  I will say that if you want an accurate count for ANYTHING, then a success event associated with your conversion variable is always the best way to implement things.  Howe...

@aagk123 I am going to answer you with one of my favorite posts by Adam Greco, but the simple answer is: NO.https://blog.adobe.com/en/publish/2009/04/19/instances-inside-omniture-sitecatalyst#gs.2uwzac 

@Thomas_Ashley / @Jennifer_Dungan - Yes, this is something I also learned the hard way.  The very first "black" is the "default" black in the pallet.  What I honestly wish they would do is also allow the pallet to update if you create a "custom" preference.  The whole point of updating the colors in...

@vinay_potlu,It is actually possible to pull weekly data as long as you're using version 2.0 (Beta) of the Data Connector.  You just have to use WEEK as a Dimension when you pull the data in PowerBI when you create your data flow.   If you do this, you should see much better consistency in your data...

@Jennifer_Dungan Agreed.  I was simply using pseudo eVars as placeholders.  They key is the inclusion inside the product string and then setting the eVars as merchandising variables.  Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the imple...

Here's something you might do as well.  Take a look at your Single Page Bounce Rate.  It sounds funny, but use that metric in conjunction with your unique visitors and also create a conversion rate related to the number of quiz answers your users complete and align it to your bounce rate for each of...

I believe I saw this issue in the past:https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-launch/what-are-possible-reasons-why-clearvariable-fails/m-p/318840

Can you be a bit more clear about what you're asking with your question?  When you say entities, are you asking for out of the box variables, or something else?

Yes!  Highly agree agree with @Jennifer_Dungan here.  Capturing email at that level is highly discouraged, particularly with the CCPA and other privacy laws coming down hard recently.  If it's your boss you need to convince, I would simply point him to those regulations and show him recent articles ...