Cross posting an answer from @mosesmaxen in a recent AT Community Q&A Coffee Break:   @wgharper - I love this question!  XDM data can be leveraged within a profile script following a similar syntax seen below.  It is very similar to referencing a Target mbox parameter within the script.  In fact, if...

I've recently been working on a new implementation of Analytics/Target via the AEP Web SDK, and am in the process of configuring some new activities.  In the past, I've used profile scripts as an easy way to handle complex audience parameters that need some sort of calculation or persistence, but I ...

...AND I'm going to answer my own question here.  After some additional testing, it looks like only segments that are Data Warehouse compatible can be included in this integration.  You can check for this in the top right of the Segment Builder screen:

I have the Genesis connector up and running in Analytics, and it is passing event and classification data correctly from Campaign > Analytics.  I also have the default remarketing analytics segments for the connector activated and available in Campaign.  What I want to do is add additional custom an...