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LaurentDeNeve
LaurentDeNeve
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  • In the current set-up, data files can be sent to the Adobe Data Landing Zone, which in AEP is considered as an external cloud storage.The file there can be sent encrypted and decrypted by AEP.Huge data files (over 1gb) can be zipped. Issue now is that unzipping and decrypting the data files are 2 di...

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  • In the customer profile UI there is currently no possibility to quickly check Offer Rankings or Decisions (for all active Offers). It should be possible in the customer profile UI to check the Ranking of Offers and results of Offer Decisionings.Operational efficiency when performing testing or inves...

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  • In the customer profile UI there is currently no possibility to quickly check Offer eligibilities (for all active Offers). It should be possible in the customer profile UI to check the eligibility of Offers.Operational efficiency when performing testing or investigation tasks required for a customer...

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  • Currently even Offers with a Ranking score of 0 will be sent back as a response. It should be possible to avoid sending back Offers to the customer based on the value of the Ranking formula (e.g. if the value is 0).Some conditions need to be generally applied without having the risk that someone for...

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  • For activation from a customer journey, policies can be applied to respect privacy and consent limitations. Currently policies cannot be applied to Offer Decisioning which means you have to include these limitations into Offer eligibility rules or decision parameters for example. It should be possib...

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  • Currently a fall back-offer is obligatory. Fall-back Offers should be optional so that an Offer Decisionig request can be empty when there is no persoalized Offer to propose.It should remain an option not to propose anything to the customer if there is no personalized Offer to be proposed.

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  • Currently there is only one fall-back Offer per decision, even if in the decision there are multiple Placements involved. It should be possible to indicate a fall-back Offer per Placements.If there is more than 1 Placement involved in a decision but there is only 1 fall-back Offer per decision, it m...

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  • Currently a decision needs to be defined per Placement, even if for many Placements you want to apply the same decision. It should be possible to define a decision (Offer collection, eligibility, ranking method) as a re-usable object that can be linked to multiple Placements. If you change the decis...

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  • Currently there is no UI support at all for writing Ranking expressions (no operator suggestions, no profile attributes lists, no offer attributes lists, …). It should be possible to get some UI support when writing Ranking expressions.Avoid having to know all eperators and all profile and offer var...

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  • Currently Offer Decisionig Simulations via UI can only be executed for customers flagged as 'test' customers. It should be possible to execute Offer Decisionig Simulations via UI for all customers without having impact on for example capping parameters. It should be posible to execute an Offer Decis...

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