Analytics for Target (A4T) is a cross-solution integration between Adobe Target and Adobe Analytics. It allows you to create activities based on Analytics conversion metrics and audience segments. With A4T, you can use Analytics reports to examine your results. Essentially, it enables Target users t...

Real-time reporting showcases the traffic for the active visits on the site and ranks the dimensions. This real-time view helps to make decisions on changing circumstances of the performance, campaigns and respond to the changes quickly.

UTM Parameters allow you to segment the website visitors based on the traffic source and at campaign level. You can use use parameters for several reasons. For example, Tracking campaign performance, Improving ROI, Understanding user behavior, Custom reporting, A/B testing, etc.