This month, we bring you something new,A vision of dashboards—crafted just for you.Imagine a world where BI's at hand,No extra tools, no data command.What if I told you, it's all right here,Embedded within AEP—so close, so near?With charts and tables, date pickers galore,And SQL's freedom to shape, ...

Learn to Navigate Data Efficiently with Incremental Extraction Using Data Distiller Cursors

Let’s dive into something foundational. As a Product Manager, I’ve always wanted a better way to understand SaaS and service-oriented metrics, especially when I first got into this space. The guide below is well worth the read and takes you beyond simple analysis, into statistical insights that can ...

For years, customers have sought a way to write a SQL query on any dataset within the Adobe Experience Platform Data Lake and instantly create an audience—ad hoc, on the fly, and ready for action. They wanted the freedom to publish it as an audience in Real-Time Customer Profile and seamlessly activ...

Unlocking Key Subscription Metrics to Drive Growth and Retention with Powerful Visualizations

This feature has shipped:https://experienceleague.adobe.com/en/docs/experience-platform/query/data-distiller-audiences/overview

This week, Sameeksha Arora and I tackle another longstanding question we hear from all of you. How does dataset activation or export really work with Adobe Experience Platform and Data Distiller. Specifically, the questions we hear are around:- How do I activate datasets in Data Distiller? What are ...

One of the biggest challenges in personalization is determining how far a company should go in using customer data to craft a tailored experience. Which machine learning algorithm will deliver the perfect offer at the right moment? But there’s a fine line—go too far, and you risk making customers un...

An article on Net Promoter Scores (NPS) that I should have completed last year: - The traditional NPS method and how it's calculated- Industry benchmarks and where your score stands- The concept of weighted NPS to capture more nuanced insights- How weak correlations between customer attributes and N...

Discover How to Supercharge Your SQL Workflow with VS Code & GitHub Copilot  Looking for a flexible, lightweight tool to manage SQL, download JSON data, and more? Visual Studio Code (VS Code) is your go-to solution. Paired with GitHub Copilot, this setup takes your development to the next level by p...