Hello - we've come across the same question a few times from the business and our Adobe Target admins. We're seeking to do some onsite personalization via Adobe Target, using 3p audiences we built using an Audience Marketplace data provider.  Given that these are 3p cookie pools, devices have alread...

Thanks Rachit. Do you know if there is a pre-requisite for the cookie to write to the browser and perform the sync? Would a user/device have to had visited a third party publisher site that is setup as an AAM destination? We can't seem to replicate this on our end, IP spoofing or anyting...

Thank you Rachit. Very helpful. I do understand the demdex cookie on first visit, which contains the UUID. A short follow-up question for you: We also notice that as part of the demdex cookie, there are also "advertising attributes" associated with it.  These appear to be our device-based media dest...

We're coming up on some questions about the DEMDEX cookie, not only initial cookie set but subsequent marketing attributes. When is the cookie is set for a new visitor?  Upon first visit to our website?What attributes are set on initial creation of cookie?  Is this just the UUID?Is cookie subsequent...

We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate.  Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%). Is anyone else seein...