We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate. Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%).
Is anyone else seeing these issues? Discovery on root cause? Thanks!
Marc
Solved! Go to Solution.
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@Marc_Kriss You may get more feedback from the community but I believe the documentation addresses that in https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-base...
audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.
@Marc_Kriss You may get more feedback from the community but I believe the documentation addresses that in https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-base...
audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.
Yes, it does report as 100%
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