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SOLVED

Onsite Personalization with 3p Marketplace Audiences - First- or Next-Page

Marc_Kriss
Level 2
Level 2

Hello - we've come across the same question a few times from the business and our Adobe Target admins.

 

We're seeking to do some onsite personalization via Adobe Target, using 3p audiences we built using an Audience Marketplace data provider.  Given that these are 3p cookie pools, devices have already qualified for the segment.  So when they land on our website for the first time, will they see the personalized experience (first page) or would need to take an action on our website to qualify? 

 

Many thanks-

 

  Marc K.

1 Accepted Solution
Varun_Kalra
Correct answer by
Community Advisor
Community Advisor

Hi Marc,

 

If you have created straight forward segments from the 3P traits without much complex logic, then those visitors will get qualified for the segment when they visit your web property.

So, ideally those visitors should get targeted on their first visit if you have all the adobe calls in the proper sequencing: ECID, then AT and then AA/AAM.

 

Thanks,

Varun Kalra

 

 

 

 

View solution in original post

2 Replies
Varun_Kalra
Correct answer by
Community Advisor
Community Advisor

Hi Marc,

 

If you have created straight forward segments from the 3P traits without much complex logic, then those visitors will get qualified for the segment when they visit your web property.

So, ideally those visitors should get targeted on their first visit if you have all the adobe calls in the proper sequencing: ECID, then AT and then AA/AAM.

 

Thanks,

Varun Kalra

 

 

 

 

View solution in original post