since ‎22-06-2020
‎22-06-2020
Marc_Kriss
Level 1
Twitter segment match rates - always 100% Marc_Kriss - Adobe Audience Manager
We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate. Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%). Is anyone else seeing these issues? Discovery on root cause? Thanks! Marc
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