According to Forbes, 94% of senior-marketing executives believe that
delivering personalized ads is extremely important to reach and connect
with customers today. A “one size fits all” creative strategy does not
make the cut anymore as users today are exposed to more ads than ever
and it is becoming difficult by the day to break through the ad clutter.
With increased focus on ad relevance and personalization, more marketers
are turning towards Dynamic Creative Optimization.Before understanding
As AdWords is a URL destination, AAM fires the AdWords tag every time a
user qualifies for the mapped segment comprising of at least 1 onsite
trait. In the use case mentioned, you would want to send out standalone
3rd party data for new users to AdWords for which you want to bid
differently. Unfortunately, this kind of segment can’t be sent via a URL
destination as the tag will not fire unless the user visits the site and
qualifies for segment.