Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

saurabhmarwah
Community profile saurabhmarwah Employee
Job title here
Location here
3 BADGES
Employee

Employee

Learn more
Joined the community 04-11-2017 12:33:45 PM
Offline
Top badges earned by saurabhmarwah
Customize the badges you want to showcase on your profile
Demystifying DCO
Avatar
Boost 3
Employee
saurabhmarwah
Employee

Likes

3 likes

Total Posts

2 posts

Correct Reply

1 solution
Top badges earned
Boost 3
Boost 1
Affirm 1
View profile
saurabhmarwah
- Adobe Advertising Cloud
According to Forbes, 94% of senior-marketing executives believe that delivering personalized ads is extremely important to reach and connect with customers today. A “one size fits all” creative strategy does not make the cut anymore as users today are exposed to more ads than ever and it is becoming difficult by the day to break through the ad clutter. With increased focus on ad relevance and personalization, more marketers are turning towards Dynamic Creative Optimization.Before understanding t...

Views

1.7K

Likes

2

Replies

0
Re: Adobe Audience Manager and Adwords RLSA
Avatar
Boost 3
Employee
saurabhmarwah
Employee

Likes

3 likes

Total Posts

2 posts

Correct Reply

1 solution
Top badges earned
Boost 3
Boost 1
Affirm 1
View profile
saurabhmarwah
- Adobe Advertising Cloud
As AdWords is a URL destination, AAM fires the AdWords tag every time a user qualifies for the mapped segment comprising of at least 1 onsite trait. In the use case mentioned, you would want to send out standalone 3rd party data for new users to AdWords for which you want to bid differently. Unfortunately, this kind of segment can’t be sent via a URL destination as the tag will not fire unless the user visits the site and qualifies for segment.

Views

2.0K

Like

1

Replies

0
Likes from