Hello Journey Optimizer community!   The June release is here and we have some awesome stuff to share.  If you haven't already, please check out the release notes to get all the details!  There are four exciting new capabilities to share this month. Send SMS to your users You can now create, persona...

Today #AdobeTarget  released four awesome new features that you are sure to love.* A new Audience creation UI built on Adobe React Spectrum that unlocks new ways to combine and configure real-time audiences from across Adobe Experience Cloud and Adobe Experience Platform.  This feature is available ...

@ca90883831 wrote:Thanks David and Jason. @DavidSonPM Correct, our SPA will reside inside of iframe on our different client bank sites. and it's our plan to run target test inside of iframe. That said, Form based composer is the only option right? and we don't need to utilize "view" in that case? If...

@DavidSonPM wrote:@jonathanl557422 wrote:Quick UI feedback on trying to read the delivery API doc. When I'm scrolling through it, it autoscrolls me back up towards the beginning of the doc.I'm using Chrome V86.0. Similar behavior seen in Chrome Incognito. http://developers.adobetarget.com/api/delive...

@DavidSonPM wrote:@ca90883831 wrote:Thanks David. @DavidSonPM Regarding Question #1, when creating a A/B test using VEC, the first step is to enter a activity URL. Since we plan to run our test in many different bank sites, what URL shall I use? FYI. our application will be hosted inside of iframe b...

Nicolas,  we are actively working on breaking down the various silos that exist in Experience Optimization use cases in Adobe Target.  Activity Types are a great example of this largely artificial construct.  By bringing these things together we can unlock more powerful use cases for our customers a...

As I'm signing off I just wanted to say thank you everybody for showing up and for the great engagement and awesome questions.  I can't wait to do more of these!  -Jason

When integrating through Adobe Launch you shouldn't encounter any issues with A4T - though I would encourage you to check with your account team to confirm based on your specific implementation of Experience Manager Sites or speak with an AEM expert!  @jonathanl557422 wrote:We are planning to integr...

@cjoplin  one option you have may be to track to a more upper funnel metric like clicks/click through rate for the statistical measurement aspect and correlate it to a metric that is further down funnel.  However, A/B testing is ultimately about math and stats and there has to be a baseline level of...

@aseemp97838257 I often think of this as an 80/20 rule or a long tail strategy.  For the markets and pages that you want to actively optimize and balance that optimization against specific KPIs with statistical backing - use Adobe Target.  Simultaneously you may have a long tail of pages that are lo...