Hi All, We have a system where we look at the Raw Full URL of the page, then the Operating System, then the IP Address in Adobe Analytics to identify bot traffic. We are getting a full URL with "?test=1" in the query string parameter that seems to be bot traffic. Are there other ways or query string...

Hi Everyone! I was wondering what you all like to look at as far as analyzing performance and providing recommendations and insights as far as branding and awareness? We don't have ecommerce or a way to look at direct ROI. Maybe what are key dimensions you slice on? https://experienceleague.adobe.co...

Hi @Jennifer_Dungan, So for our paid search and paid display campaigns from Google, we used gclids and CIDs (in place of UTMs) respectively. Does this mean the 2 referrers above aren't relevant? In other words, I can't explicitly say they are strictly paid display or paid search from google Ads? I'd...

Hi, For these 2 referrers, "https://googleads.g.doubleclick.net" and "https://syndicatedsearch.goog", is there an easy way to distinguish what is paid search vs paid display for Google Ads? My research and understanding is without CIDs or UTMs, you can't just simply look at this referrer to say this...

Hi, How can we easily identify bots? We have a lot of bot activity happening and we need to whitelist them for both our website and Adobe Workspace and Downstream. What is a good approach to doing this? Thanks!

Hi, What is a good/normal Marketing Channel Distribution? For example, is this an industry standard or best practice?  Organic Search: ~40-50%Direct Traffic: ~20-25%Social Media: ~10-15%Paid Search/Ads: ~5-10%Referral: ~5-10% 

Hello, Are there any monthly, yearly, or grow rate benchmarks for Adobe Analytics or Industry Standards? We just started advertising efforts July 2024 (so really new). Trying to set KPI Goals and Trends based on Monthly, Yearly, and/or Growth Rate data. Primarily B2B business in the technology and g...

Hi @Jennifer_Dungan, Yes! This one right?https://experienceleague.adobe.com/en/docs/analytics/export/analytics-data-feed/data-feed-contents/datafeeds-calculate#:~:text=Hits%20normally%20excluded%20from%20Adobe%20Analytics%20are%20included%20in%20data%20feeds.%20Use%20exclude_hit%20%3D%200%20to%20rem...

Hi @Jennifer_Dungan, You really are the best Adobe Analytics Guru. Adobe should be paying you for your wisdom. This link on managing marketing channels helped me: https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/marketing-channels/c-channe...

Hi @Jennifer_Dungan, Got it. Yea I'll have to create a support ticket because I tried that and we get like 100,000 UVs more in Adobe Workspace vs. Downstream Data Feed. It's tricky with knowing exactly which fields to try to tie out with the marketing channel processing rules.