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PeterWoodroffe
PeterWoodroffe
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  • Hi bombardino3, Believe it's because a unique visitor can return to site multiple times and therefore will appear in mulitple days since last visit buckets e.g. Visitor comes to site Mon, Wed, Thurs. Their visit on Weds (last visit Mon) means the visitor is in the 2 day bucket, their visit on Thurs ...

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  • We've recently implemented advertising analytics. Our AMO impressions, clicks and spend data matches the google ads platform. However, for Microsoft ads our impression figures are 16% lower in AA than Microsoft ads. Our Clicks and spend data is 1.8% lower. On a campaign basis we've identified that t...

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