Why do impressions not match between AA and Microsoft Advertising? | Community
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March 8, 2021
Question

Why do impressions not match between AA and Microsoft Advertising?

  • March 8, 2021
  • 0 replies
  • 566 views

We've recently implemented advertising analytics. Our AMO impressions, clicks and spend data matches the google ads platform. However, for Microsoft ads our impression figures are 16% lower in AA than Microsoft ads. Our Clicks and spend data is 1.8% lower.

 

On a campaign basis we've identified that the variance is mainly from dynamic search ads. Are there any set up variances required to correctly capture DSA data in AA?

 

Thanks

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