Expand my Community achievements bar.

Check out the November edition of the Analytics Community Lens newsletter to see what's been trending in the last two months!

Why do impressions not match between AA and Microsoft Advertising?

Avatar

Level 1

We've recently implemented advertising analytics. Our AMO impressions, clicks and spend data matches the google ads platform. However, for Microsoft ads our impression figures are 16% lower in AA than Microsoft ads. Our Clicks and spend data is 1.8% lower.

 

On a campaign basis we've identified that the variance is mainly from dynamic search ads. Are there any set up variances required to correctly capture DSA data in AA?

 

Thanks

0 Replies