Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

Why do impressions not match between AA and Microsoft Advertising?

PeterWoodroffe
Level 1
Level 1

We've recently implemented advertising analytics. Our AMO impressions, clicks and spend data matches the google ads platform. However, for Microsoft ads our impression figures are 16% lower in AA than Microsoft ads. Our Clicks and spend data is 1.8% lower.

 

On a campaign basis we've identified that the variance is mainly from dynamic search ads. Are there any set up variances required to correctly capture DSA data in AA?

 

Thanks

0 Replies