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PeterWoodroffe
Community profile PeterWoodroffe Level 1
Digital Insight Manager
Southampton
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Joined the community 12-11-2020 8:55:41 AM
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Re: Days since last visit metric
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- Adobe Analytics
Hi bombardino3, Believe it's because a unique visitor can return to site multiple times and therefore will appear in mulitple days since last visit buckets e.g. Visitor comes to site Mon, Wed, Thurs. Their visit on Weds (last visit Mon) means the visitor is in the 2 day bucket, their visit on Thurs (last visit Weds) means they are also in the 1 day bucket. If you switch your metric to visits it will total 100%. Thanks

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Why do impressions not match between AA and Microsoft Advertising?
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- Adobe Analytics
We've recently implemented advertising analytics. Our AMO impressions, clicks and spend data matches the google ads platform. However, for Microsoft ads our impression figures are 16% lower in AA than Microsoft ads. Our Clicks and spend data is 1.8% lower. On a campaign basis we've identified that the variance is mainly from dynamic search ads. Are there any set up variances required to correctly capture DSA data in AA? Thanks

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