[Value Acceleration] Fuel segmentation and personalization with (new!) computed attributes.

[NimashaJain]

Feature spotlight documentation: Computed Attributes

Computed attributes in Real-Time CDP can help marketers use a simple UI to create behavioral aggregates as profile attributes that can be used for enhanced segmentation and personalization. How are you using Computed Attributes today? What are your tips, tricks and best practices?

[Rudi-Shumpert]

Be sure to check out the recording from 11/14/2023 https://experienceleague.adobe.com/docs/events/experience-league-live-recordings/episodes/exl-live-e... on Computed Attributes.

Also.... shameless plug... check out my upcoming webinar on 12/14/2023 as well as along with Nina Caruso and Doug Moore we will review the top five RTCDP features that have been released recently and Computed Attributes is one we will be talking about.  https://experienceleague.adobe.com/docs/events/experience-league-live-recordings/episodes/exl-live-e...