Prioritization in the audience definition when combined different audience into one large audience in AJO

[chrisyan]

Hi Team,

question that I create a large audience by concatenating several individual audiences. I have a few profiles overlapping to the multiple audiences. my question is does it happen on the Prioritization in the audience definition if I selected one audience above another. let's say there are A and B audiences, I selected A first above B and if one profile resides in both audiences. is the profile coming out only from A or both or B.  this is crucial concept for us to compose the audience and journey. please let me know

[SatheeskannaK]

@chrisyan

Usually, profiles are treated as unique and unified entities. If a profile qualifies for both Audience A and B, and you use these as inputs for Audience C, the platform doesn't "choose" between the versions from A or B.

Instead:

• The profile is evaluated based on its current unified state, not based on which audience it came from.

• If Audience C is defined as "A OR B," the profile will be included if it meets either condition—without duplication.

[chrisyan]

Thank you! but if profile resides in A and B which profile will come through. A or B as we use A or B naming to the custom action with different touchpoint. it must have the rule in audience definition or system randomly select one.

[SatheeskannaK]

Ideally, it's the same profile entity that's part of both audiences A & B.

[chrisyan]

Ok, is there a way to turn off the deduplication as I would keep all overlapping profiles between the audiences within merged large audiences 

[SatheeskannaK · Accepted solution]

There is no duplication happening on the profiles in this case. It's all about audience membership of the same profile.