Control group setup in AJO/AEP | Community
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SorenDP
Level 4
March 14, 2023
Solved

Control group setup in AJO/AEP

  • March 14, 2023
  • 1 reply
  • 2487 views

Hi Community! 

We are approaching our first use-case in AJO and questions start to come forward regarding how we can measure the effect of our communication. So I was wondering what your experience is with control/target setup in AJO/AEP specifically? 

Today we run a setup, where the cg/target distribution is kept throughout a customers life cycle, to keep it intact and allow us to report back on the total effect of our communication. Not to say we want to keep doing it that way (because it has drawbacks too), but for reference. 

I am thinking that a cg/target setup would be beneficial to set up in AEP as a calculated attribute on profile level, so that it can be used across touchpoints, but what are your experiences? 

Thanks a bunch! 

    Best answer by adobechat

    The "Control Group" rule type is unavailable in Adobe Journey Optimizer. In Adobe Journey Optimizer, you can use the "Segmentation" rule type to create a rule that targets customers based on their membership in a segment.

     

    I hope this answers.

    1 reply

    adobechat
    adobechatAccepted solution
    Level 5
    March 28, 2023

    The "Control Group" rule type is unavailable in Adobe Journey Optimizer. In Adobe Journey Optimizer, you can use the "Segmentation" rule type to create a rule that targets customers based on their membership in a segment.

     

    I hope this answers.

      S
      SorenDPAuthor
      Level 4
      April 11, 2023

      Thanks, we will look into that 🙂 

      J
      JustinNi2
      April 7, 2025

      Hello @sorendp. I'm about to launch my first two use cases so find myself in the same position as you were two years ago. What was your solution in the end? I have a live streaming journey that relies on an action in an app and a batch journey that uses an audience. I'm very much a beginner with AJO so any tips are much appreciated.

      Thanks! 

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