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Control group setup in AJO/AEP


Level 3

Hi Community! 

We are approaching our first use-case in AJO and questions start to come forward regarding how we can measure the effect of our communication. So I was wondering what your experience is with control/target setup in AJO/AEP specifically? 

Today we run a setup, where the cg/target distribution is kept throughout a customers life cycle, to keep it intact and allow us to report back on the total effect of our communication. Not to say we want to keep doing it that way (because it has drawbacks too), but for reference. 

I am thinking that a cg/target setup would be beneficial to set up in AEP as a calculated attribute on profile level, so that it can be used across touchpoints, but what are your experiences? 

Thanks a bunch! 

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