[Release Update] Adobe Journey Optimizer October 2025 Release

[Sukrity_Wadhwa]

October '25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Execution Metadata helper: A new `executionMetadata` helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems. This capability is available in Limited Availability. Contact your Adobe representative to gain access.
• Experimentation Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Experimentation Agent is available in Journey Optimizer. The Experimentation Agent is an AI-powered tool that modernizes how you can run and manage digital experiments across websites, emails, push messages, and applications. It helps you run experiments more efficiently, organize business goals, and generate actionable insights, highlighting what worked, what did not, and where to experiment next.
• PDF attachments to emails: You can now attach a static PDF file to an email message sent with Journey Optimizer.
  • You can send up to 6 messages with a PDF attachement per profile per year.
  • The maximum allowed file size for each attachment is 5 MB.
  • For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.

  Previously released in Limited Availability, this capability is now available to all environments (General Availability).

• Public API to retrieve journeys: A new Journey Optimizer API is now available to retrieve journeys and their associated objects such as campaigns and surfaces.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.