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[Release Update] Adobe Journey Optimizer August 2024 Release

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August 2024 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

 

New capabilities

  • Improved Channel Configurations: The current channel surface capabilities have been enhanced for a consistent approach across all channels. You can now define, manage, and reuse these configurations for any of your channels, including Web, In-app messaging, or Code-based experience.
    • Channel surfaces are now renamed to Channel configurations
    • You can attach one or multiple marketing actions to enforce consent and data governance policies
    • Object level access control (OLAC) is now available for each channel configuration, allowing you to decide which of your users are allowed to create or use specific configurations
    • For some channels, you can create channel configurations that target multiple platforms. An example here would be an In-app messaging channel configuration that can target a web page, an iOS app and an Android app.
  • Marketo Engage Custom Action: You can now integrate Adobe Journey Optimizer with Adobe Marketo Engage to build your B2B use cases. From a journey, a new custom action allows you to ingest data into Marketo.
  • Variables in Content Fragments: Fragment global variables enhance the existing fragment functionality to improve efficiency for content reusability & scripting use cases. Fragments can now use input variables and create output variables usable in campaign and journey content. 
  • IP Warmup Workflow: If you are sending email on a brand new IP address, you can now easily perform IP warmup workflows directly from the user interface. Adobe Journey Optimizer offers a standardized and efficient way to warm up your IP addresses that follows the best practices for optimal deliverability.

 

Please find the detailed information around the new capabilities and improvements here: Latest Release

 

Feel free to reach out in case you have any questions and/or feedback through the below comment section.



Sukrity Wadhwa
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