Adobe Journey Optimizer Session & Lab list - Adobe Summit 2025

[Sukrity_Wadhwa]

Hi everyone!

Discover a goldmine of Journey Optimizer insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Journey Optimizer sessions and labs. Whether you're a seasoned user or exploring Adobe Journey Optimizer, this post is your key to navigating Summit's content.

Session/Labs	Speakers	Date & Time	Solutions
Transitioning to Customer-Centric Multichannel Engagement Experiences [S523]	Jose Luis Mendoza, Martech Manager, Interbank Michael Stranapede, Enterprise Architect, Adobe	Tuesday, Mar 18 | 1:00 PM - 2:00 PM PDT	Adobe Journey Optimizer, Adobe Analytics, Adobe Real-Time CDP
AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer [OS532]	Bonnie Thorne,  , Head of Digital and Customer, AMP Sylvia Lam, Marketing Automation Manager, AMP Bank	Tuesday, Mar 18 | 2:00 PM - 2:30 PM PDT	Adobe Journey Optimizer
AI-Driven Excellence: How AI Assistant Transforms Customer Experience and Team Efficiency [S652]	Rachel Hannesian, Sr. Manager Product Management, Adobe Rachel Anderson, UI-UX Designer, AAA Northeast	Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT	Adobe Journey Optimizer, Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Real-Time CDP Collaboration, Adobe Mix Modeler, Adobe Journey Optimizer B2B Edition, Adobe Real-Time CDP B2B Edition, Adobe Customer Journey Analytics
Building Personalized Connections at Scale: T-Mobile’s Adobe Journey [S733]	T-Mobile	Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT	Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Adobe Real-Time CDP Collaboration, Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Customer Journey Analytics, Adobe Journey Optimizer, Adobe Experience Manager Guides
Scoring Big: How the NFL Orchestrates Exceptional Fan Engagement Journeys [S526]	Mike MAffeo, Group Product Manager, Adobe Haley Brunner, Director, Performance Marketing, National Football League	Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT	Adobe Customer Journey Analytics, Adobe Journey Optimizer
Adobe Journey Optimizer Roadmap and Innovations [S520]	Chetan Prasad, Director, Product Management, Adobe Jason Hickey, Director, Product Marketing, Adobe	Tuesday, Mar 18 | 4:00 PM - 5:00 PM PDT	Adobe Journey Optimizer
Accelerate Journey Time to Value: How MLB Delivers Game-Day Fan Experiences [S929]	Daniel Burns, Sr. Technical Consultant, Adobe	Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT	Adobe Journey Optimizer
Under The Hood of Adobe’s Gen AI Innovations [S653]	Meera Srinivasan, Sr. Director Product Management, Adobe Experience Platform & Experience Cloud AI/GenAI/Agents, Adobe Horia Galatanu, Director of Product Management, Adobe	Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT	Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Real-Time CDP Collaboration, Adobe Mix Modeler, Adobe Journey Optimizer B2B Edition, Adobe Real-Time CDP B2B Edition, Adobe Customer Journey Analytics, Adobe Journey Optimizer
Driving Business Impact and Loyalty with Adobe Journey Optimizer and WhatsApp [S734]	Travis Jordan, Principal Product Manager, Adobe Nikhil Sharma, Sr. Engineering Manager, Adobe	Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT	Adobe Journey Optimizer
From Static Campaigns to Personalized Engagement: World Vision’s Evolution [S521]	Rohan Bhatt, Sr. Product Marketing Manager, Adobe Stephen Cave, Product Manager, Marketing Technology, World Vision Canada Selby Mong, CIO / VP of Enterprise Technology and Transformation, World Vision Canada	Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT	Adobe Journey Optimizer
Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer [L535]	Aditi Dash, Sr. Manager, Product Management, Adobe Sandra Hausmann, Sr. Technical Marketing Engineer, Adobe	Wednesday, Mar 19 | 8:00 AM - 9:30 AM PDT	Adobe Journey Optimizer
Soaring Above the Ordinary with End-to-End Omnichannel Personalization [S938]	Simon LAngthorne, Head of CRM, Virgin Atlantic Tom Nowell, Sr. Manager - OmniChannel Delivery, Virgin Atlantic	Wednesday, Mar 19 | 1:00 PM - 2:00 PM PDT	Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Adobe Target, Adobe Experience Platform, Adobe Real-Time CDP, Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Customer Journey Analytics, Adobe Journey Optimizer
Tips and Tricks to Unlock the Full Power of Adobe Journey Optimizer [S522]	Jacob Draper, Sr. Product Manager, Adobe Wenjing Yang, Sr. Design Manager, Adobe	Wednesday, Mar 19 | 1:00 PM - 2:00 PM PDT	Adobe Journey Optimizer
Nordea Bank’s Journey to Power Customer Engagement [OS533]	Maria Magi, Head of Customer Engagement, Nordea Jorge Gonzalez Flores, Head of Data Products and Marketing Technology, Nordea	Wednesday, Mar 19 | 3:30 PM - 4:00 PM PDT	Adobe Journey Optimizer
How T-Mobile Personalizes Customer Experiences with AI Decisioning [S527]	Deepthi Anthony, Product Manager, Adobe Anya Edstrom, Director, Digital Product and Marketing, T-Mobile	Wednesday, Mar 19 | 4:00 PM - 5:00 PM PDT	Adobe Target, Adobe Journey Optimizer
How to Scale and Transform Your Organization to Omnichannel Communications [S525]	Russ Lewis, Director, Product Management, Adobe Ram Paidi, Director, Retail Media/MarTech/AdTech, Costco	Wednesday, Mar 19 | 4:00 PM - 5:00 PM PDT	Adobe Target, Adobe Real-Time CDP, Adobe Journey Optimizer
Deliver the Best Experience Every Time with AI-Powered Decisioning [L538]	Rob Hornick, Principal Product Manager, Adobe Brandon Poyfair, Manager, Product Management, Adobe	Thursday, Mar 20 | 8:30 AM - 10:00 AM PDT	Adobe Journey Optimizer
AI Assistant in Journey Optimizer for Greater Productivity and Creativity [S529]	Amarnath Vannarath, Sr. Product Manager, Adobe Paloma Vivanco-Coutts, Digital Channels Manager, Auckland Airport	Thursday, Mar 20 | 9:00 AM - 10:00 AM PDT	Adobe Experience Platform, Adobe Journey Optimize
Scaling Mobile App Growth: AI, Personalization, and Real-Time Engagement [S524]	Brent Kostak, Sr. Product Marketing Manager, Adobe Julien Friedland, Sr. Growth Product Manager, Adobe	Thursday, Mar 20 | 9:00 AM - 10:00 AM PDT	Adobe Document Cloud, Adobe Journey Optimizer
Elevating Experiences: How Air Canada Scales Personalized Journeys [S925]	Tanmoy Barua, Sr. Field Engineer, Adobe Asher Mohd, Sr. Manager Digital Analytics, Air Canada	Thursday, Mar 2010:30 AM - 11:30 AM PDT