[Release Update] Adobe Journey Optimizer February 2025 Release

February '25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

Create and manage business rules: You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys.
Generate landing pages with the AI Assistant: You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of the AI assistant.
Brands with the AI Assistant (Beta): You can now set your own Brands to define your brand's visual and verbal identity.
This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases.
Troubleshoot your custom actions (Limited Availability): You can now validate a custom action configuration by making real API calls directly from Adobe Journey Optimizer. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
Flexible audience evaluation (Limited Availability): Flexible audience evaluation lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.