[Release Update] Adobe Journey Optimizer March 2025 Release

[Sukrity_Wadhwa]

March '25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

 

New capabilities

• Integration with Adobe Express (Limited Availability): The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG. Adobe Express integration in Adobe Journey Optimizer is currently only available for a set of organizations (Limited Availability). It cannot be deployed for use with Healthcare Shield or Privacy and Security Shield.
• Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance.
• Integration with Dynamic Media (Limited Availability): Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:
  • Centrally manage assets with real-time updates
  • Modify your assets settings such as width and height instantly
  • Customize Dynamic Media templates by updating your content and adding personalization fields

  This integration is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

• Integration with Adobe GenStudio (Limited Availability): To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities.

  The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.