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This short article will provide a brief introduction to Adobe’s new On Device Decisioning capabilities. There is some very useful documentation available here that explains when to use On-device vs existing Edge decisioning, so my main focus will be providing some answers to questions that have come...

We released a major update to our mobile SDKs last fall. The Adobe Experience Platform Mobile SDKs were “made from scratch” for modularity, flexible configuration, and performance to replace the mature-yet-aging version 4 mobile SDKs.

This article delves into the Adobe@Adobe team’s approach, challenges, and results as we leveraged edge computing and Adobe Experience Platform to deliver the most relevant content to more than 3,000 Tech Summit attendees. We enhanced the developer and technical attendee conference journey by deliver...