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Unlock the full potential of your mobile Adobe Analytics implementation with Adobe Experience Platform Assurance. Learn how to validate and troubleshoot your Analytics data in real-time with the Analytics Events plugin, ensuring data accuracy for your app.

Unlock the value of Adobe Experience Platform Assurance for your mobile app validation. Learn how to implement Assurance in your app and utilize this powerful tool to help you check extension version, inspect data values, and troubleshoot implementation issues. 

Mobile Core is one of the fundamental extensions in a Mobile SDK implementation and is pre-configured when creating a new mobile tags property. Within Mobile Core lives the Lifecycle extension enabling collection of installs, upgrades, launches, and crashes, along with app-centric dimensions includi...

After multiple deadline extensions since Google announced it in 2020 for the first time, Google finally disabled third-party cookies for 1 % of randomly chosen Chrome users globally in Jan. 2024.  Google will completely phase out third-party cookies in Chrome browser by the end of 2024. So, it is mo...

Whether you are just starting out with your mobile data collection or migrating from the Adobe Experience Cloud based extensions to the Edge Network extension, the sendEvent API is essential to your implementation. In this post, we will take a deeper look at the sendEvent API to understand the requi...

By now you have probably heard of the Web SDK (Alloy.js) and Edge Data Collection. Whether you are on a quest to learn more about Adobe's new technology or aren't sure where to start with your migration, we're here to help you. In this blog, we're diving into the world of Web SDK and Edge Data Colle...

Are you planning to migrate from traditional Adobe Analytics to Customer Journey Analytics (CJA) and do not want to make any changes to your existing implementation? This blog post will help you with a step-by-step process of moving to CJA without any code changes and implementation delays to start ...

We’re excited to announce the release of version 1.0 of the Reactor API, the primary underlying systems that power Adobe Experience Platform Launch. Launch is the client-side technology management system for Adobe Experience Platform. It powers web tag management and mobile SDK configuration, enabli...

clearVars is a simple but very destructive function for clearing any variables that you have set to be tracked. This post provides a more elegant way to clear only those variables that you want that is far less destructive.