How long does it take for an Analytics shared audience to become actionable in the Marketing Cloud?

[jantzen_b]

I've created a segment in Analytics and shared that segment with the Marketing Cloud. I'd like to test this segment to see if my Target activity will present me with the expected experience. I tried qualifying for the segment on my website, but I'm not seeing the Target experience I'd expect.

[jantzen_b · Accepted solution]

Upon qualification of the segment, a given user will take ~48 hours to become actionable in the Marketing Cloud. You should contact Client Care if 72 hours has passed and you are still unable to action on your segment in the Marketing Cloud.