Goal setting for XT
You already set a conversion goal for lightbox CTA buttons so this is fine.
Quick question - when user lands on Page B, which has sessions { session-1, session-2, session3}, so are these sessions is nothing but buttons only. how it's getting display on page?
I believe when user select which session they want to watch - either they click on one of the session button or they chose is this correct understanding?
There are couple of options to track this but if you could answer above question then it's easy to understand your use case. Thanks
@Gokul_Agiwal In the third step, When a user lands on Page B, the sessions are text hyperlinks, not the buttons that take users to the video content page that users want to watch. Something like this example:
In the goal settings, I was able to select the CTA button "Watch On-Demand" as a conversion metric to understand clicks on the CTA button. Something like the below example:
The CTA button has a hyperlink to Page A something like below dummy link :
https://dgshf.com/about-us/events/techsession-on-demand?utm_source=Website&utm_term=Banner
However, I also want to measure how many sessions are clicked with the help of this pop-up display, as this is the major thing to report on for this pop-up. And, How can I incorporate this in the current goal settings? Or in reporting how can I report on this as this is confusing me a bit.
Just FYI, the on-demand video content play has tracking set already in Adobe Analytics and I can report on plays happening on the videos from the sessions but want to check on clicks happening with the help of these pop-ups.
If you're using Adobe analytics and A4T integration, then you can track session links in Page B as custom events in Analytics.
Like in Adobe Data Collection (Tags), setup a rule and in custom code - setup the custom click tracking on this hyperlinks with custom event name and later you can map this custom event in Target as goal metric.
This will allow you to report on session { session-1, session-2, session3}, in page B in Target & analytics too.
I think you can add Additional Goal in AT and chose the right success metric ( see below in screenshot)
If you want to go with Adobe Analytics then
1) If your CTA button click jump to URL like this https://dgshf.com/about-us/events/techsession-on-demand?utm_source=Website&utm_term=Banner
then make sure that the UTM param (campaign param) captured in analytics as dimension.
2) for Page B, where all session links { session-1, session-2, session3}, are present, then capture this clicks via custom events ( ex, event55,) or as persistence var (eVar) to capture the name of sessions.
and then when you analyze the data in AA in freeform table,
1) you can add the dimension Page URL https://dgshf.com/about-us/events/techsession-on-demand
2) first Metric - count of CTA click (ex: event11)
3) second metric - count of session links (ex: event 55)
you can breakdown the above data based on
- the campaign param (query param) (ex: utm_source = website, utm_term = banner) to analyse the traffice from marketing channels.
- session names (eVar) to see which session click most
and yeah you can go with Activity Map, review the link click data for CTA or Session hyperlinks and then filter activity map result based on campaign params to focus on traffic.
See how it goes.
Hope this helps.
I think you can use the existing dimension (cid codes) to track the UTM params too however I'll recommended to go through below post once - you can see nice answers from @Jennifer_Dungan and the other post which clear the doubts.
Hope this helps.
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