Adobe Target Experience target

[sriharshanaladala98]

@kandersen hi can you explain how experience targeting is used in real time projects and can you give me real task where you implement adobe target

[pradnya_balvir]

Hi @sriharshanaladala98 ,

Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria.

Experience Targeting, including geo-targeting, is valuable for defining rules that target a specific experience or content to a particular audience. Several rules can be defined in an activity to deliver different content variations to different audiences.

Go through scenario: Experience targeting

Suppose your website features outdoor equipment. Your reports for A/B testing indicate that you have three experiences that resonate with different audiences. To apply this discovery, you want to display a different hero image on your homepage to appeal to these different audiences, depending on the visitors’ location or hobbies. In this scenario, you want to display a hiking image to visitors from New Jersey and a surfing image to visitors from Hawaii. You also have an audience that likes bicycling. You want to display a third hero image that appeals to your biking audience.

An Experience Targeting activity lets you target these three audiences with a different hero image that appeals to each audience. The video below, From A/B Testing to Experience Targeting shows you how to create experiences targeted to both states and a third experience targeted to biking enthusiasts. The video also shows you how to order the three experiences to achieve your goals. Watch the video in the below page. It will give you clear idea on experience targeting.

From A/B testing to Experience Targeting

https://experienceleague.adobe.com/en/docs/target/using/activities/experience-targeting/experience-t...

Hope this information help you.

Please check and confirm.

[Gokul_Agiwal · Accepted solution]

Hi @sriharshanaladala98 

@pradnya_balvir shows one of the scenario based on Geo location, in addition to that there are other real use cases like 

Device specific - show different designs to desktop users vs. mobile users 

Behavioural specific - show the content based on the user actions 

Time bound - show the content based on the time of the day or special events. 

etc .. and I'm sure @kandersen sir also give us more inputs.  

[kandersen]

Sorry, @sriharshanaladala98  - I totally missed this until @Gokul_Agiwal tagged me. 

I'm not sure I have much to add to what @Gokul_Agiwal and @pradnya_balvir  already provided. For me the ideal testing process is first a/b test and once you have a winner, you want to push this winner to all visitors (or a certain segment), this is where XT comes in. Ideally, any winner would be 'hardcoded'/delivered in the CMS so you avoid that personalization is only delivered to visitors who accept cookies. However, most CMS system won't be able to build the same segment logic to handle the personalization, so this is where an XT is relevant.

Another scenario could that you want to deliver a certain journey based on behaviour. An XT would be able to support this too in one activity but with multiple experiences where visitors can change segment based on their behaviour.

I hope this helps. Please do come with any questions you may have.