Hi @sriharshanaladala98 ,
Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria.
Experience Targeting, including geo-targeting, is valuable for defining rules that target a specific experience or content to a particular audience. Several rules can be defined in an activity to deliver different content variations to different audiences.
Go through scenario: Experience targeting
Suppose your website features outdoor equipment. Your reports for A/B testing indicate that you have three experiences that resonate with different audiences. To apply this discovery, you want to display a different hero image on your homepage to appeal to these different audiences, depending on the visitors’ location or hobbies. In this scenario, you want to display a hiking image to visitors from New Jersey and a surfing image to visitors from Hawaii. You also have an audience that likes bicycling. You want to display a third hero image that appeals to your biking audience.
An Experience Targeting activity lets you target these three audiences with a different hero image that appeals to each audience. The video below, From A/B Testing to Experience Targeting shows you how to create experiences targeted to both states and a third experience targeted to biking enthusiasts. The video also shows you how to order the three experiences to achieve your goals. Watch the video in the below page. It will give you clear idea on experience targeting.
From A/B testing to Experience Targeting
https://experienceleague.adobe.com/en/docs/target/using/activities/experience-targeting/experience-t...
Hope this information help you.
Please check and confirm.
