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Not seeing target activity id in clickstream

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Level 3

Hi,

I am using post_tnt to pull target activity ID, however, I am not seeing any matches.  For example, if I search for target id '111111' in target UI, the activity is there, however, when I pull that data in clickstream using post_tnt,  I don't see any results back.  What would be the issue here?

Thanks

1 Reply

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Community Advisor

To push Target data into a clickstream, you need to integrate your Target campaign with your analytics platform by sending event data whenever a user interacts with a Target experience, capturing details like the campaign name, creative, user ID, and the specific action taken on the page, allowing you to track user behavior within the Target campaign within your overall clickstream data

  • Analytics tools:
    Most marketing automation platforms like Adobe Target provide integration options with popular analytics tools like Adobe Analytics for easy clickstream data capture. 
  • Data structure in clickstream:
    • Ensure your clickstream data includes relevant Target campaign details like campaign name, creative ID, and user identifier alongside standard clickstream data like page URL, timestamp, and user session ID.