DON'T MISS!
Adobe Target Basics webinar series:
How to Leverage Adobe Analytics as a data source for Adobe Target Activities
Date: Tuesday, May 21st 2019
Time: 8am - 9am PDT
Join Susan Vertrees, Customer Success Architect at Adobe, for a deep-dive into how you can leverage Adobe Analytics as a data source for your Adobe Target activities (A4T). Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Learn how to implement and benefit from this powerful functionality in this highly-informative session which will include a step-by-step process to get started with A4T, key capabilities of the A4T integration, as well as common use cases.
Have any burning A4T-related questions that you'd like to have answered during the webinar?
Post them below before you forget! We'll make sure you get your answers.
Susan Vertrees, Customer Success Architect, Adobe
A/B Testing, Recommendations, Personalization – what’s the best practice or approach marketers should take say when you want users to see new content or content they haven’t seen before but present on the site already?
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Curious to hear more and see what is tracked for testing using a ticketing system like JIRA. Wondering if the different stages involved in testing are tracked so people know when a test plan is completed, whether the test is set up in Target, ready for QA, analysis, etc. How detailed do you get?
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Hi OptimizerHolly - like anything in the field of digital marketing, it depends!
The most important fields are Live and Closed - this lets you and other business stakeholders see a view of all live campaigns and previously live campaigns.
Before a test goes into Live, the workflow depends on what makes the most sense for your business. This customer I referenced said that her workflow was Open/Backlog -> Active in Progress -> Live -> Closed where Active in progress would include test plan creation, test set up, QA, etc.
A few other things to consider when creating the JIRA issues for campaigns include:
Thank you for these tips and ideas!
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Where am I able to find the recording of this session?
Here's the link to the recorded session: https://adobecustomersuccess.adobeconnect.com/p7jkq6g5sxqx/
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Is there a roadmap for when A4T will be available for automated activities ( auto-target and automated personalization)?
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Hello @sarahi38831 - there is an approximate roadmap - talk to your Customer Success Manager (CSM) and they can put you in touch with the right people to talk to you about it.
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