Hi OptimizerHolly - like anything in the field of digital marketing, it
depends! The most important fields are Live and Closed - this lets you
and other business stakeholders see a view of all live campaigns and
previously live campaigns. Before a test goes into Live, the workflow
depends on what makes the most sense for your business. This customer I
referenced said that her workflow was Open/Backlog -> Active in Progress
-> Live -> Closed where Active in progress would include test plan
creati...