Join Matt Ravlich, Digital Analyst at WestJet (and Adobe Summit presenter!), for an in-depth overview of actionable tips to help you show the value of your analysis efforts. Beginning with how to approach test design with results in mind, to how to create and strategically distribute reports for maximum executive support, this session will set you up for success as you decipher results data to drive actual business value with your optimization program.
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Matt Ravlich, Digital Analyst, WestJet
Matt Ravlich is a Digital Analyst with WestJet Airlines based in Calgary, Alberta, Canada. During his time with WestJet, Matt realized and maintained an A/B Testing process of all digital properties for the optimization of user experience and increased conversions using Adobe Target Standard. The newly implemented testing process has improved UX and increased seat sale conversion lift by an average of 51%. Matt and the WestJet Digital Team fully live the motto ABT (Always Be Testing).