How to split traffic with Experience Targeting (XT)?

[#1]

Hello,

I have a question regarding splitting traffic between experiences.  I have the following XT Activity setup in Target Premium:

Experience 1: Target customers with CurrentURL contains id=A

Experience 2: Target customers with CurrentURL contains id=A

Experience 3: Target customers with CurrentURL contains id=B

Experience 4: Target customers with CurrentURL contains id=B

I would like to have the following:

If visitor hits the url containing id=A, they can qualify into either Experience 1 & 2.  If the visitor hits the url with id=B, they can qualify into either Experience 3 or 4. When I have this setup, I am only able to land on Experience 1 and 3 when changing id values.  How do I setup an activity where I can target multiple experiences with the same target condition?

[#2]

Experience Targeting allows rules-based experiences to specific audiences. So if you have same audience, you can't further split it (per current design).  

[#3]

How would you suggest setting up a campaign with the above scenario?

[#4]

I run similar XTs and found it was less of a headache to keep each little group as separate Activities and Audiences

Activity "UX ID A" and target Audience "UX ID A" where current URL contains id=A. Experience 1&2

Activity "UX ID B" and target Audience "UX ID B" where current URL contains id=B. Experience 3&4

[#5]

Not sure if it makes sense for your business scenario, but you may want to consider Advanced Settings for the goal metric – "Increment Count, Release User & Allow Reentry".

Let me know if it helps.

[#6]

Instead of using the XT activity type, you can apply multiple audiences to A/B test type.

This should do exactly what you want.  You can have an A/B but have different versions of A/B for different audiences

Multiple Experience Versions in an A/B Test

We released this feature last year!

[#7]

Awesome - I knew there had to be a way to do this. Thanks Jason!

An added plus is that this A/B test with multiple audiences will allow for other tests to run in different areas of the page. I've learned that if you have XT running on a page, it won't let A/B tests run on the same page.

[#8]

Nice! I didn't think of using A/B this way -- clever!  This scenario comes up frequently for me, I'm going to try this out next time.

[#9]

Hi Jason,

I'm wondering how would we be doing reporting in this scenario? Can we drill down to the level of how different audiences performed within A/B Test?

So for example among A vs B -> A won (but which audience or versions of it led to the overall success?)

R's,

Abhi

[#10]

Hi Loumish,

You need to use Audiences for reporting available under Goals and Reporting section for this purpose. These audiences need to be created at the time of campaign setup.

Best,

Rohit