I have a question regarding splitting traffic between experiences. I have the following XT Activity setup in Target Premium:
Experience 1: Target customers with CurrentURL contains id=A
Experience 2: Target customers with CurrentURL contains id=A
Experience 3: Target customers with CurrentURL contains id=B
Experience 4: Target customers with CurrentURL contains id=B
I would like to have the following:
If visitor hits the url containing id=A, they can qualify into either Experience 1 & 2. If the visitor hits the url with id=B, they can qualify into either Experience 3 or 4. When I have this setup, I am only able to land on Experience 1 and 3 when changing id values. How do I setup an activity where I can target multiple experiences with the same target condition?
I run similar XTs and found it was less of a headache to keep each little group as separate Activities and Audiences
Activity "UX ID A" and target Audience "UX ID A" where current URL contains id=A. Experience 1&2
Activity "UX ID B" and target Audience "UX ID B" where current URL contains id=B. Experience 3&4
Not sure if it makes sense for your business scenario, but you may want to consider Advanced Settings for the goal metric – "Increment Count, Release User & Allow Reentry".
Let me know if it helps.
Instead of using the XT activity type, you can apply multiple audiences to A/B test type.
This should do exactly what you want. You can have an A/B but have different versions of A/B for different audiences
We released this feature last year!
Awesome - I knew there had to be a way to do this. Thanks Jason!
An added plus is that this A/B test with multiple audiences will allow for other tests to run in different areas of the page. I've learned that if you have XT running on a page, it won't let A/B tests run on the same page.
I'm wondering how would we be doing reporting in this scenario? Can we drill down to the level of how different audiences performed within A/B Test?
So for example among A vs B -> A won (but which audience or versions of it led to the overall success?)