[AT Community Q&A Coffee Break] 6/10: David Son, Adobe Target Product Manager

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Amelia_Waliany
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04-06-2020

Join us for our next Adobe Target Community Q&A Coffee Break

taking place Wednesday, June 10th @ 10am PDT

👨‍💻👩‍💻--> REGISTER NOW <-- 👨‍💻👩‍💻

We'll be joined by David Son aka @DavidSonPM, Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

  • At.js
  • Mobile
  • Alloy
  • APIs 

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

🎯A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, DAVID SON 🎯

🎯REQUIREMENTS TO PARTICIPATE 🎯

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

🎯INSTRUCTIONS 🎯

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @DavidSonPM 
  • When exchanging messages with David about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with David 

david headshot.png

 

 

 

 

 

David Son is a product manager for Adobe Target where he leads product strategy for mobile, APIs, and SDKs. He holds a B.A. in Computer Science from the University of California, Berkeley and is based in San Francisco, California.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our last break with Shannon Hamilton, Senior Adobe Target Product Manager

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DavidSonPM
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10-06-2020

Hi everyone! Welcome to the coffee break. Really excited to answer your questions!

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mtalbot29
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10-06-2020

Hello

 

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drewb6915421
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10-06-2020

Hi David!  Given your product focus, can you speak to the benefits of a hybrid deployment approach i.e. client-side and server-side within the same Target account?

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DavidSonPM
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10-06-2020

Hi Drew, thanks for your question. Adobe Target's hybrid deployment allows for customers to utilize both the VEC (our WYSIWYG editor) as well as integrate with our SDKs and APIs on the server-side. This is very beneficial to customers who have both marketers and developers in their organization that have different use cases when it comes to personalization and experimentation. Adobe Target's hybrid deployment allows for these two personas to deliver personalization and experimentation at the same time without having to override each other and spend countless hours coordinating campaigns.

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Nicolas_Swisscom
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10-06-2020

@DavidSonPM: Can you share a bit about the roadmap for Mobile SDK? The VEC for mobile Apps has "gone". Any new exciting stuff coming?

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target_user_dn
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10-06-2020

Hi David,

 

I have a question on estimating Automated Personalization traffic:

 

The Adobe Help pages says, "Ideally, for a successful activity, the correct sample size ensures that personalized content is ready within 50% of the activity duration or 14 days, whichever is less. This allows sufficient time for obtaining personalized content and learning which content to deliver."

 

For example, if the activity duration is 10 days, does this mean the traffic estimator shows the sample size needed to run in 5 days?

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krispnguyen
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10-06-2020

Hi David, 

 

At.js 2x stops support these parameters for Audience Creation:

  • browserHeight
  • browserWidth
  • browserTimeOffset
  • screenHeight
  • screenWidth
  • screenOrientation
  • colorDepth
  • devicePixelRatio

The Consulting team found a way to manually add these params under targetPageParams to target these in audience creation. My question is: Why was it not supported in at.js 2x OOTB and will there be a plan to allow these params to work in Audience Creation?

 

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Nicolas_Swisscom
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10-06-2020

@DavidSonPM: There seems to be some confusion about "Adobe Mobile Services" which includes Analytics, Places, DeepLinks, Push Notifications and in-App Messaging. We are wondering if this will continue to exist or be replaced or simply be "retired"? Adobe was recommending to use AppFlyer regarding the DeepLinks feature but I get a lot of questions from colleagues if and when "Adobe Mobile Services" will stop to exist?

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DavidSonPM
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10-06-2020


@Nicolas_Swisscom wrote:

@DavidSonPM: Can you share a bit about the roadmap for Mobile SDK? The VEC for mobile Apps has "gone". Any new exciting stuff coming?


Hi! For users who want to execute personalization and experimentation on mobile apps, Target has a powerful and flexible utility called form-based composer. This allows customers to deploy activities with the added flexibility for choosing response types like JSON and images that allow developers to pursue advanced use cases that revolve around feature-flagging. We are looking at ways where we can enhance the form-based composer so that customers can deploy activities with more ease for their mobile apps.