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🎯A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, SHANNON HAMILTON 🎯
🎯REQUIREMENTS TO PARTICIPATE 🎯
*(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)
Shannon supports the end-to-end marketer UI, as well as Target’s authoring APIs and cross Adobe Experience Cloud integrations. Her mandate includes developing Target's integration with AEP's Unified Profile. Previously, she was responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.
Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our first break with Kimen Warner, Director of Adobe Target Product Manage...
Looking forward to answering your burning Target questions.
Hello Target community! Jason here from the Target product team as well - looking forward to the coffee break!
Good morning and thanks for taking time out of your day for us!
How do you handle tests where the numbers, be it audience, conversion rate or lift, are low and causes the test to take a long time? I'm talking years
@ShannonHamiltonPM Hello Shannon, can you share best use cases for using automated personalization vs Auto-Target? Also what are some of the new enhancements coming to Auto-Target that were just announced at Adobe's Digital Summit?
How can we load target only on the AEM content pages? Currently we are injecting at.js from Adobe launch which is configured on every page. Though we dont need target on transaction heavy pages and want to control the loading of target on the page by authoring capabilities.
What is your recommendation and how can we achieve it?
Hi thanks for doing this today Shannon. I'm a new user to Adobe Target. I went through AT Fundamentals training about 2 months ago.
Currently, I've been using the VEC to make edits for my A/B tests.
When does it make sense to use the form instead of VEC? Also how do form work with mbox or at.js?
Do you recommend using Audience Library segments over profile scripts for Target? How do you decide which to use?
A little confused with the below feedback from Adobe - we want to present Geo specific content on our AEM pages but the below says to use Target
If you have purchased Adobe Target and are able to create activities within Target we DO NOT recommend using AEM to build those activities. Building targeted activities directly within AEM will most definitely lead to performance degradation on the instance because of the JS required to render the targeted content. This will occur even if you have implemented redirects on your pages. The instance may not be noticeably impacted at first, but over time after continuous targeted content authoring, performance degradation is inevitable.
The issue with the above is the logistics of doing Geo AND Tests on same pages