Highlighted

Adobe Summit 2019 | S957 - Don't Let New Privacy Regulations Kill Your Marketing Strategy

Avatar

Avatar

jantzen_belliston-Adobe

Community Manager

Total Posts

1.9K

Likes

312

Correct Answer

570

Avatar

jantzen_belliston-Adobe

Community Manager

Total Posts

1.9K

Likes

312

Correct Answer

570
jantzen_belliston-Adobe
Community Manager

08-02-2019

Summit2018.jpg

Session Details

Global privacy laws like the EU’s GDPR, impeding ePrivacy Regulation and California’s CPA are creating new challenges for marketers. Since the dawn of the internet age, marketers have commonly relied on pre-checked boxes, cookies and targeted advertising to understand their audiences and automate marketing activities. While the GDPR and ePrivacy don’t prohibit the use of these strategies, new consent requirements force marketers to rethink the way they interact with users. How can marketers deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?

Speaker(s)

Kabir Barday, CEO, OneTrust

Session Length

1h

Catalog Link

S957 - Don't Let New Privacy Regulations Kill Your Marketing Strategy

Q&A

Please use this thread to ask the question related to this session.