Global privacy laws like the EU’s GDPR, impeding ePrivacy Regulation and California’s CPA are creating new challenges for marketers. Since the dawn of the internet age, marketers have commonly relied on pre-checked boxes, cookies and targeted advertising to understand their audiences and automate marketing activities. While the GDPR and ePrivacy don’t prohibit the use of these strategies, new consent requirements force marketers to rethink the way they interact with users. How can marketers deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?