What does it take to not only just talk digital transformation but execute on it successfully and then live to talk about it! AbbVie Inc. has undergone a significant transformation across the board since it spun off from Abbott in 2013, becoming a top-5 global pharmaceutical company in 2018. AbbVie’s U.S. commercial business established a Marketing Technology Center of Excellence that has played a crucial role in launching global brands and customer experiences. With over 16 customer experiences launched in 2018, the MarTech COE has been the cornerstone of AbbVie’s U.S. commercial digital transformation. Join us to learn how marketing technology leaders have embarked on the digital transformation journey at AbbVie, and how the MarTech COE team has played a critical role in building an exceptional digital experience for their customers leveraging the Adobe Experience Platform.
- Digital transformation in life sciences, specifically pharma
- The value of building a MarTech COE
- The value of partnership between marketing and technology
Joe George, Director, Abbvie Inc
Thomas Swanson, Head of Industry Strategy and Marketing - Health & Life Sciences, Adobe
S981 - Digital Transformation in Life Sciences: A MarTech Perspective
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