Search advertising is complex. The average account has millions of keywords layered with dimensional and campaign data. Artificial intelligence learns from available data and makes the best possible decisions on bid amounts and budget allocation. Now hybrid optimization can take your performance to the next level.
AI leverages data and audiences for performance forecasting and personalization to drive higher ROI and better consumer experiences
Adobe’s hybrid optimization allocates your budget across different AI-driven bidding technologies to increase paid search performance
An Adobe customer leverages data and audiences to drive ROI lift and personalize advertising
Chris Ohlhoff, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe