Adobe Summit 2019 | S808 - Delivering a Personalized Experience in Search

[jantzen_belliston-Adobe]

Session Details

Search advertising is complex. The average account has millions of keywords layered with dimensional and campaign data. Artificial intelligence learns from available data and makes the best possible decisions on bid amounts and budget allocation. Now hybrid optimization can take your performance to the next level.

Highlights:

• AI leverages data and audiences for performance forecasting and personalization to drive higher ROI and better consumer experiences
• Adobe’s hybrid optimization allocates your budget across different AI-driven bidding technologies to increase paid search performance
• An Adobe customer leverages data and audiences to drive ROI lift and personalize advertising

Speaker(s)

Chris Ohlhoff, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe

Session Length

1h

Catalog Link

S808 - Delivering a Personalized Experience in Search

Q&A

Please use this thread to ask the question related to this session.

Don't forget to register yourself for the session using the catalog link above. Seats are limited!!