Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Adobe Summit 2019 | S808 - Delivering a Personalized Experience in Search


Level 10


Session Details

Search advertising is complex. The average account has millions of keywords layered with dimensional and campaign data. Artificial intelligence learns from available data and makes the best possible decisions on bid amounts and budget allocation. Now hybrid optimization can take your performance to the next level.


  • AI leverages data and audiences for performance forecasting and personalization to drive higher ROI and better consumer experiences
  • Adobe’s hybrid optimization allocates your budget across different AI-driven bidding technologies to increase paid search performance
  • An Adobe customer leverages data and audiences to drive ROI lift and personalize advertising


Chris Ohlhoff, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe

Session Length


Catalog Link

S808 - Delivering a Personalized Experience in Search


Please use this thread to ask the question related to this session.

Don't forget to register yourself for the session using the catalog link above. Seats are limited!!

0 Replies