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Hi there ! 👋 I need your help !

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Level 2

I'm seeking your expertise...

My name is Tiphaine Jeannot, and I'm a Master's student in Marketing in France. For my Master's thesis, I've decided to explore how AI-powered personalization solutions are transforming conversion and retention strategies in the B2B SaaS sector.

That's where you come in!

Are you involved in a SaaS company as a Product Owner/Manager, CRO Specialist, or Customer Success Manager? Have you had experience implementing technologies of the Adobe Experience Cloud (or similar solutions)?

My goal is to collect a range of perspectives on how AI personalization is reshaping marketing strategies, understanding what has been successful, what challenges have arisen, and why some may be hesitant to adopt these technologies.

Would you be open to sharing your experience with me, either through a brief video call or in writing for those who are short on time or prefer not to use video? Please feel free to comment below or send me a private message.

If you'd like to connect, here's my LinkedIn: https://www.linkedin.com/in/tiphaine-jeannot/

Your assistance could significantly contribute to my research, and I would greatly appreciate it.

Thank you very much!

2 Replies

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Level 1

very interesting!! I would like to follow your progress on this topic

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Level 1

Hi Tiphaine,

Your thesis topic on AI-powered personalization solutions in the B2B SaaS sector is incredibly timely and relevant. While my primary focus is on how technology transforms industries, particularly in areas like eTrueSports, where digital advancements are redefining fan engagement and athletic performance, I believe there are strong parallels with the AI-driven personalization strategies you're exploring.

In the same way that tech eTrueSports harnesses technology to enhance experiences and performance, AI personalization in B2B SaaS is reshaping how companies approach conversion and retention. These technologies, such as those offered by Adobe Experience Cloud, are not just tools but strategic assets that can revolutionize customer interactions by making them more targeted and effective.

I'd be happy to share insights from my experience, particularly in how similar technologies have been adopted in other sectors, to offer a broader perspective on the challenges and successes in this space.

Looking forward to connecting!