Dell is a truly experience-first business. There is no better illustration of this than the development of their digital commerce organization: the 50-person center of excellence driving growth through data, analytics, and experimentation by focusing on delivering personalized digital experiences. Join the team’s leader, Vab Dwivedi, as he shares how he’s working with global leaders within Dell to drive change through smarter, customer-centric decision-making.
Dell’s approach to better understanding how users are navigating digital properties, engaging with products, and interacting with the brand
Why powerful visualizations are helping to connect global stakeholders
How the team is driving efficiency and better decision-making by infusing digital behavioral insight through every stage of the testing and optimization cycle
The importance of data integration and linking customer behavior to financial performance