Adobe Summit 2019 | S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell

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jantzen_belliston-Adobe

Community Manager

Avatar

jantzen_belliston-Adobe

Community Manager

jantzen_belliston-Adobe
Community Manager

08-02-2019

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Session Details

Dell is a truly experience-first business. There is no better illustration of this than the development of their digital commerce organization: the 50-person center of excellence driving growth through data, analytics, and experimentation by focusing on delivering personalized digital experiences. Join the teamโ€™s leader, Vab Dwivedi, as he shares how heโ€™s working with global leaders within Dell to drive change through smarter, customer-centric decision-making.

Highlights:

  • Dellโ€™s approach to better understanding how users are navigating digital properties, engaging with products, and interacting with the brand
  • Why powerful visualizations are helping to connect global stakeholders
  • How the team is driving efficiency and better decision-making by infusing digital behavioral insight through every stage of the testing and optimization cycle
  • The importance of data integration and linking customer behavior to financial performance

Speaker(s)

Vab Dwivedi, Director A/b Testing, Dell

Session Length

1h

Catalog Link

S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell

Recording

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Presentation

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