Adobe Summit 2019 | S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell
Session Details
Dell is a truly experience-first business. There is no better illustration of this than the development of their digital commerce organization: the 50-person center of excellence driving growth through data, analytics, and experimentation by focusing on delivering personalized digital experiences. Join the teamโs leader, Vab Dwivedi, as he shares how heโs working with global leaders within Dell to drive change through smarter, customer-centric decision-making.
Highlights:
- Dellโs approach to better understanding how users are navigating digital properties, engaging with products, and interacting with the brand
- Why powerful visualizations are helping to connect global stakeholders
- How the team is driving efficiency and better decision-making by infusing digital behavioral insight through every stage of the testing and optimization cycle
- The importance of data integration and linking customer behavior to financial performance
Speaker(s)
Vab Dwivedi, Director A/b Testing, Dell
Session Length
1h
Catalog Link
S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell
Recording
Presentation
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Q&A
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