Adobe Summit 2019 | S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell

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Session Details

Dell is a truly experience-first business. There is no better illustration of this than the development of their digital commerce organization: the 50-person center of excellence driving growth through data, analytics, and experimentation by focusing on delivering personalized digital experiences. Join the team’s leader, Vab Dwivedi, as he shares how he’s working with global leaders within Dell to drive change through smarter, customer-centric decision-making.

Highlights:

• Dell’s approach to better understanding how users are navigating digital properties, engaging with products, and interacting with the brand
• Why powerful visualizations are helping to connect global stakeholders
• How the team is driving efficiency and better decision-making by infusing digital behavioral insight through every stage of the testing and optimization cycle
• The importance of data integration and linking customer behavior to financial performance

Speaker(s)

Vab Dwivedi, Director A/b Testing, Dell

Session Length

1h

Catalog Link

S938 - How Analytics, Testing, and Optimization Is Driving Digital Commerce at Dell

Recording

Presentation

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Q&A

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