![Summit2018.jpg Summit2018.jpg](/t5/image/serverpage/image-id/16047iC4A831D4159432E7/image-size/large?v=v2&px=999)
Session Details
You have best-in-class software, yet your marketing teams struggle to deliver consistently relevant and personalized multichannel experiences. The problem isn’t your team – it’s harnessing complex technology to streamline marketing execution. Takeda and Epsilon explore how the global top-10 pharmaceutical company is optimizing the traditional path to market with a three-year roadmap that delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model.
Highlights:
- Establish cross-segment plans, including customer journey analysis
- Drive multichannel engagement, including personal and non-personal channels with Adobe Experience Cloud
- Streamline content management with an innovative approach to MLR and Adobe Experience Manager-Veeva integration
- Integrate dashboards, predictive analytics, and machine learning to optimize ROI
- Establish a center of excellence that provides shared services, brand specialization, and personalization at scale
Speaker(s)
Ravit Ansal, Vice President - Digital, Epsilon
Adam Houston, Head of Customer Engagement & Marketing Innovation, Takeda Pharmaceutical Company
Session Length
1h
Catalog Link
S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud
Recording
![S952.png S952.png](/t5/image/serverpage/image-id/16048iDFE4A67E02445ECD/image-size/large?v=v2&px=999)
Presentation
See attached
Q&A
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