Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Adobe Summit 2019 | S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud

Avatar

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

337 likes

Total Posts

2,286 posts

Correct Reply

815 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

337 likes

Total Posts

2,286 posts

Correct Reply

815 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile
jantzen_belliston-Adobe
Community Manager

08-02-2019

Summit2018.jpg

Session Details

You have best-in-class software, yet your marketing teams struggle to deliver consistently relevant and personalized multichannel experiences. The problem isn’t your team – it’s harnessing complex technology to streamline marketing execution. Takeda and Epsilon explore how the global top-10 pharmaceutical company is optimizing the traditional path to market with a three-year roadmap that delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model.

Highlights:

  • Establish cross-segment plans, including customer journey analysis
  • Drive multichannel engagement, including personal and non-personal channels with Adobe Experience Cloud
  • Streamline content management with an innovative approach to MLR and Adobe Experience Manager-Veeva integration
  • Integrate dashboards, predictive analytics, and machine learning to optimize ROI
  • Establish a center of excellence that provides shared services, brand specialization, and personalization at scale

Speaker(s)

Ravit Ansal, Vice President - Digital, Epsilon

Adam Houston, Head of Customer Engagement & Marketing Innovation, Takeda Pharmaceutical Company

Session Length

1h

Catalog Link

S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud

Recording

S952.png

Presentation

See attached

Q&A

Please use this thread to ask the question related to this session.