You have best-in-class software, yet your marketing teams struggle to deliver consistently relevant and personalized multichannel experiences. The problem isn’t your team – it’s harnessing complex technology to streamline marketing execution. Takeda and Epsilon explore how the global top-10 pharmaceutical company is optimizing the traditional path to market with a three-year roadmap that delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model.
Establish cross-segment plans, including customer journey analysis
Drive multichannel engagement, including personal and non-personal channels with Adobe Experience Cloud
Streamline content management with an innovative approach to MLR and Adobe Experience Manager-Veeva integration
Integrate dashboards, predictive analytics, and machine learning to optimize ROI
Establish a center of excellence that provides shared services, brand specialization, and personalization at scale
Ravit Ansal, Vice President - Digital, Epsilon
Adam Houston, Head of Customer Engagement & Marketing Innovation, Takeda Pharmaceutical Company